Indonesia is one of the largest pet-product growth markets in Southeast Asia, with cat ownership increasing rapidly in cities like Jakarta, Surabaya, Bandung, and Medan.
Among all litter types, bentonite cat litter is the most popular due to its strong clumping performance and natural montmorillonite content.
Below is a curated list of the Top 10 Bentonite Cat Litter Brands in Indonesia, based on market visibility, online sales volume, and distributor presence.
Why Bentonite Cat Litter Dominates the Indonesian Market
Key Reasons
1.Strong clumping ability, making cleaning easy
2.Excellent odor control, important in Indonesia’s warm climate
3.Affordable compared to imported crystal or tofu litter
4.Preferred for Muslim households that value cleanliness (“thaharah” principles)
5.Widely available on Tokopedia, Shopee, and offline pet shops
For more on natural dust-free bentonite clay cat litter, visit:
https://claycatlitter.com
Top 10 Bentonite Cat Litter Brands in Indonesia
1. Cub N Kitty Indonesia
Founded: ~2018
Sales Platform: Shopee, Tokopedia, Lazada
Company Size: 20–50 employees
Brand Intro:
A popular economical bentonite clay cat litter brand known for its multi-fragrance options and strong clumping. Widely used by Indonesian households and breeders.
2. Vancat Indonesia (Turkey Import)
Founded: Global brand since 2004
Sales Platform: Shopee Mall, Tokopedia Official
Company Size: 200+ (global)
Brand Intro:
A premium Turkish bentonite cat litter widely favored in Indonesia’s Muslim-majority market. Vancat leverages Middle Eastern halal-friendly supply chains and offers ultra-white sodium bentonite.
3. KitCat Indonesia
Founded: ~2013
Sales Platform: Tokopedia Mall, Shopee Mall
Company Size: 100–200 employees
Brand Intro:
Singapore-origin brand selling tofu litter and bentonite cat litter. Well-known for consistent quality and premium packaging.
4. Me-O Cat Litter Indonesia
Founded: Parent company PCG (Thailand) since 1972
Sales Platform: Offline retail, Shopee, Tokopedia
Company Size: 1,000+ employees
Brand Intro:
A household name in Southeast Asia offering budget-friendly bentonite cat litter and accessories.
5. MaxCat Indonesia
Founded: ~2019
Sales Platform: Shopee, Tokopedia
Company Size: 10–30 employees
Brand Intro:
Local Indonesian brand focusing on affordable bentonite litter with multiple scent variations.
6. OriCat Indonesia
Founded: ~2020
Sales Platform: Shopee, Tokopedia
Company Size: 10–20 employees
Brand Intro:
Specializes in sodium bentonite cat litter with strong clumping. Known for value pricing and attractive packaging.
7. Alifa Cat Litter (Middle East Supply Chain)
Founded: ~2017
Sales Platform: Shopee, Offline pet wholesalers
Company Size: 30–60 employees
Brand Intro:
Popular among Muslim buyers due to Middle Eastern branding influences. Offers natural bentonite with strong deodorizing capability.
8. CattyMan Indonesia
Founded: Japan brand since 1963
Sales Platform: Shopee Mall, Tokopedia Mall
Company Size: 500+ employees (global)
Brand Intro:
Offers both tofu and bentonite cat litter. Known for high-quality hygiene standards and pet-safe formulations.
9. Felibite Litter Indonesia
Founded: ~2015
Sales Platform: Shopee, Tokopedia
Company Size: 50–100 employees
Brand Intro:
Brand offering bentonite clay cat litter with deodorizing charcoal variations. Popular for its affordability.
10. Catsrang Indonesia (Korea)
Founded: South Korea brand since 2015
Sales Platform: Shopee Mall, TikTok Shop
Company Size: 300+ (global)
Brand Intro:
A Korean pet brand known for premium cat food and high-absorbency bentonite litter with minimal dust.
Lingshuai – A Leading Bentonite Cat Litter Supplier for Indonesian Brands
Although many Indonesian brands do not operate their own factories, they source their bentonite cat litter from China, where large-scale mines produce high-Montmorillonite sodium bentonite.
One of the most influential suppliers is:
Lingshuai Bentonite (China)
Supplier to Indonesia, Malaysia, and Middle East Markets
Why Many Indonesian Brands Choose Lingshuai
1.Owns high-quality natural bentonite mines
2.Uses advanced dust-free production technology
3.No chemical clumping agents (completely natural montmorillonite)
4.Produces bentonite cat litter, bentonite clay cat litter, and premium odor-control formulas
5.Supports OEM / ODM / Private Label
6.Already supplies multiple Indonesian and Middle Eastern brands
7.Consistent export capacity for Southeast Asian markets
Explore supplier information and dust-free bentonite products:
https://claycatlitter.com
Middle Eastern Bentonite Brands Entering Indonesia (Muslim Market Influence)
Indonesia, being the world’s largest Muslim-majority country, naturally resonates with Middle Eastern branding.
This creates market acceptance for brands like:
1.Vancat (Turkey)
2.Alifa Cat Litter (GCC region)
3.Evers Clean (USA Middle East distribution)
4.Muslim buyers often value:
5.High hygiene standards
6.Strong deodorizing effect
7.Cleaner clumping for litter-box purity
Bentonite cat litter fits these cleanliness expectations (“najis management & thaharah principles”).
Conclusion
Indonesia’s cat litter market is dominated by bentonite cat litter due to its superior clumping, hygiene, and affordability.
The top 10 brands represent a mix of local Indonesian labels, Middle Eastern-influenced brands, and global imports.
Behind many of these brands, Lingshuai remains a major bentonite supplier—offering natural, dust-free, and customizable OEM bentonite cat litter for Indonesia’s growing pet industry.
For product details and partnerships:
https://claycatlitter.com
